Equify | Strategic Investments

The real-estate world has been through its share of turbulence markets shifting and investors pulling back. Many have watched their hard-earned investments fall apart, and all the quick-flip, instant-returns, get-rich-quick money they were promised disappeared as conditions changed.

At Equify, our approach is different. We focus on real estate that performs today and is built to last, prioritizing cash flow, strategic refinancing, and long-term stability.

We don’t chase hype or speculation. We build wealth the right way—with discipline, foresight, and an unwavering commitment to our investors.

Invest with confidence

We ask ourselves value-driven questions daily so you can invest with unquestionable assurance.

Forward-thinking Strategy

How will this asset thrive tomorrow?

Through rigorous research, creative thinking, and patient deal selection, we uncover value others miss—building projects for future success.

Scalable Partnerships

How can we create opportunities for everyone?

Through multi-tiered structures and strategic, intentional, transparent collaborations, we open doors for anyone to succeed in real estate.

Sustainable Wealth

How do we build wealth that endures?

By targeting high-quality, income-generating assets, we prioritize immediate cash flow, strategic growth, and long-term value—ensuring stability across market cycles.

Resilient Execution

What does it take to succeed in any market?

With the combination of unwavering, proactive discipline and smart flexibility, we seamlessly navigate the real estate markets, no matter the uncertainty.

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Featured Project

292-unit multi-family community

A favorable mix of one, two, and three-bedroom units for diverse tenant demand

Immediate rental income with strong projected returns

Strategic refinancing plan to return capital in the very short term

Located in a high-growth, landlord-friendly market

Heron’s Landing

Heron’s Landing is the perfect embodiment of strategic, disciplined investing—where deep market research, strategic partenrships, patience, and precision come together to create exceptional returns. Positioned in a high-growth market with a rising mid-to-high-income tenant base, this master-planned BTR community secured signed leases before construction was even complete, proving its undeniable demand.

While most deals today struggle to produce meaningful cash flow, Heron’s Landing delivers over 9% in-place income from day one, offering both immediate returns and long-term value. Located in a region poised for unprecedented expansion over the next decade, this project is a testament to our philosophy—leaning in when others hesitate, identifying high-quality assets, and structuring investments that are built to last.

Learn More About This Project

Meet Our Leaders

Lazar Rubin

Founder & President

With a track record of building a multimillion-dollar digital technology enterprise, Lazar brings his experiences of innovation, business acumen, and real-world success to Equify. His experience in scaling and growth and leveraging the best of tech has positioned Equify as a forward-thinking, futuristic investment firm.

Sol (Nechemia) Bluzenstein

Founder & CEO

Utilizing more than a decade of experience in every facet of real estate—acquisition, property, asset, and construction management—Nechemia has built a reputation as a true industry leader. His deep knowledge and extensive network allow him to structure resilient, cash-flow-driven investments that generate consistent returns for Equify and its investors.

Joe Gutman

Founder & COO

The backbone of Equify’s operations, Joe ensures every deal is a smooth success. With 20+ years of hands-on real estate management—both in the field and at the executive level—he executes Equify’s operations with precision, manages complex projects, and keeps operations running efficiently. He is the driving force behind Equify’s day-to-day wins.

Where real estate shifts—strategic investors adapt.

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Together, let’s turn wealth into everlasting wealth.

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